Retailers

It is estimated that more than 50,000 stores across the U. S. carry collegiate product and generate an estimated $3.5 billion in collegiate licensed retail sales.

Because there are more than 29 million college alumni in the U.S. workforce, and college fans support a variety of sports throughout the year, college merchandise sells year-round rather than during a particular season like many of the professional leagues.

Additionally, royalties generated through the sales of collegiate merchandise go back to the colleges and universities for scholarship and university development opportunities.

As such, CLC is dedicated to maximizing sales of officially licensed collegiate products by expanding the product selection available through retail outlets and increasing the number of retail outlets, while ensuring the long term brand success for each institution's licensing program.