Retailer Resources

CLC's Retail Marketing Division consists of five full-time staff members dedicated to maximizing sales of officially licensed collegiate products. CLC partners with retailers in all distribution channels to implement consumer register-to-win promotions, gift with purchase programs, employee sales incentive contests, and direct marketing campaigns to promote the retailers' commitment to collegiate product.

There are several areas that CLC's Retail Marketing Division provides assistance to retailers, including:

- Assistance in identifying vendors of specific merchandise categories or licensees for universities
- Providing demographic and sales trend information to assist with merchandise planning
- The development of concept shops to highlight specific product lines or local universities
- The production of retail signage for year-round use or for shorter promotional periods
- Working cooperatively with specific licensees to build unique promotional programs for specific territories

To get more information on the market for collegiate merchandise, please visit The Collegiate Exchange at http://www.thecollegiateexchange.com. To contact a member of CLC’s Retail Marketing Staff, please email your request to retail@clc.com or call 770-956-0520.