Retail Marketing



CLC's Retail Marketing Division is focused on building relationships with collegiate retailers at the local, regional, and national level. These relationships serve as a communications conduit for the many collegiate institutions that comprise the CLC Consortium. As a unified voice in the collegiate market, each individual institution is able to garner additional leverage in the retail market through the strength of the group, while still maintaining their own independent decision-making ability. CLC recognizes that a healthy retail marketplace for licensed products benefits collegiate licensees and institutions alike, so significant time and energy goes towards enhancing opportunities for collegiate retailers throughout the year.

The primary centerpiece of CLC's services for retailers is The Collegiate Exchange (TCE), which was developed as an online tradeshow for collegiate retailers. TCE has become a significant online resource for thousands of local, regional, and national licensed products buyers seeking new or unique collegiate products, quick-turn wholesale ordering opportunities in hot market, or valuable information on collegiate sales trends. For more information on CLC's services for retailers, please select the Retailers menu option at the top of the page, or visit the TCE site directly at http://www.thecollegiateexchange.com/