Promotional Licensing

Integrated marketing has become a buzzword in today’s collegiate marketing industry. Many campus advertisers or athletic sponsors seek opportunities to further enhance institutional relationships and reach fans and consumers through new and creative methods.

CLC’s experienced staff works with each participating institution to clear all applicable marketing rights, including promotional concepts, advertising plans, rights fees, and artwork for any premium items. The benefit to clients is that they are able to tap into more promotional opportunities, while ensuring synergy between all key marketing arms of the institution.