Media FAQs

What are CLC's hours of operation?

What is CLC?

When was CLC founded?

What services does CLC provide to its clients?

Which institutions, universities, bowls, conferences, and events does CLC currently represent?

Where is CLC located?

What does "OLCP" stand for?

What is the estimated size of the retail market for officially licensed collegiate products?

How do we request an interview with CLC?

How do we obtain collegiate licensing statistics and other industry information?

We were informed that an institution may be making changes to its logos or graphic identity in the near future. Where can we go to get the latest information regarding institution logo changes?

What are CLC's hours of operation?

CLC's hours of operation are 8:30 a.m. to 5:30 p.m. E.S.T. Some CLC staff members are located in satellite offices in Arizona, California, Kansas, Montana, Ohio, and Oregon maintaining the same office hours within their own respective time zones.

What is CLC?

The Collegiate Licensing Company (CLC) is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development.

When was CLC founded?

CLC was founded in 1981 by William (Bill) R. Battle III, who continues to serve as CLC's Chairman. Since its founding CLC has grown to represent approximately 200 universities, colleges, athletic conferences, bowl games, the NCAA, and the Downtown Athletic Club (Heisman Trophy). CLC, the largest and oldest collegiate licensing representative in the nation, is a division of global sports and entertainment leader IMG.

What services does CLC provide to its clients?

Since 1981, CLC has recognized that as a good service business, we must provide our clients with greater services and more net dollars than any other option. While we have worked hard to provide our clients with the broadest selection of licensing services available, we also understand that it is equally important to deliver services that are unrivaled in quality and effectiveness. We strive to be the industry leader in creating new, beneficial services and improving upon those that are already available.

For a detailed overview of CLC services, please visit www.clc.com, click on "About CLC" and then the subsection "CLC Services".

Which institutions, universities, bowls, conferences, and events does CLC currently represent?

To view an up-to-date list of CLC-represented institutions, please visit www.clc.com and click on the "Clients" section.

Where is CLC located?

Company Headquarters- Atlanta, GA
All administrative and official correspondence should be sent to CLC's Company Headquarters, unless otherwise indicated by CLC staff. The address is:

The Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339

The phone number is 770-956-0520 and the fax is 770-955-4491. Emails may be sent directly to CLC staff for a variety of inquiries as noted on the Contact Us link under the About CLC section of CLC.com.

West Coast Office- San Francisco, CA
You may correspond or communicate with the West Coast Office when working specifically with CLC staff working in this office. West Coast Office functions are limited to marketing.

The Collegiate Licensing Company
685 Market Street - Suite 500
San Francisco, CA 94105

Phone: 415-227-8014

Although headquartered in Atlanta with a regional office in San Francisco, CLC also has representatives located in Arizona, California, Kansas, Montana, Ohio, and Oregon.

What does "OLCP" stand for?

OLCP stands for "Officially Licensed Collegiate Product." All CLC institutions require the use of a OLCP hologram label on their products. This authenticator assures the consumer that the product they are buying is officially licensed and approved by the institution(s). If a collegiate product does not include the OLCP hologram label, consumers should be skeptical, although sometimes hangtags and stickers can fall off of a product, or are exempted from use on smaller products. CLC recommends looking at other collegiate articles in and around the product in question. If the other products are not properly tagged, we recommend that the consumer contact CLC via the "Report Infringers" link found within the "Resources" section of www.clc.com so that the issue can be investigated.

The unauthorized reproduction, distribution, or use of this label or hologram are prohibited.

What is the estimated size of the retail market for officially licensed collegiate products?

The collegiate product industry is estimated to be a $2.7 billion dollar retail industry according to most estimates. As the largest collegiate licensing representative, CLC represents the majority of total industry retail sales.

How do we request an interview with CLC?

To request an interview please contact:

Tricia Hornsby: 770-618-8418 or thornsby@clc.com

or

Tammy Purves at 770-799-3275 or tpurves@clc.com

How do we obtain collegiate licensing statistics and other industry information?

To obtain information for your story please contact:

Tricia Hornsby: 770-618-8418 or thornsby@clc.com

or

Tammy Purves at 770-799-3275 or tpurves@clc.com

We were informed that an institution may be making changes to its logos or graphic identity in the near future. Where can we go to get the latest information regarding institution logo changes?

The vast majority of institutions work very closely with CLC when they introduce new logos into the marketplace. In many cases, CLC through the Logos on Demand (LOD) service from J. Patton, makes the new logos available immediately upon the institution's unveiling. In some cases, there is a delay between the official campus unveiling and the availability of the new logos via CLC and/or Logos on Demand. CLC and J. Patton's role is to make production-ready artwork available to manufacturers at the time specified by the institutions. CLC makes licensees, retailers, and media aware of the availability of new logos in a variety of ways.

Licensees: CLC will post new logo and color introduction information from institutions within the "News" section of MyiCLC. We recommend that licensees check this section on a regular basis. Licensees that do not use MyiCLC should reference the "News" sections of www.clc.com on a regular basis for new logo introduction information.

Retailers: CLC will post new logo introductions within the "News" sections of www.clc.com. New logo introductions are also announced via The Collegiate Exchange (TCE), which is a free online website dedicated to collegiate retailers. Visit TCE at http://www.thecollegiateexchange.com.

Media: Members of the media may search for the latest new logo/identity introductions within the "News" section of www.clc.com.