External Communications

From strategic communications planning and consulting to media relations to participation in events and trade shows, CLC is equipped to provide first–rate marketing and public relations support to better integrate licensing programs into the campus, community, and retail marketplace.

Through the production of collateral material and electronic communications, like HTML email newsletters and the Web, CLC distributes information on college and retail demographics, trends, new product categories, and other valuable data important to retailers and universities when making buying and licensing decisions. One such publication has been the CLC Buyer’s Guide, an annual publication distributed to 10,000 retailers promoting collegiate product.

CLC’s media staff also develops and pitches stories highlighting licensing programs, marketing and promotional efforts, and enforcement activity related to the CLC Consortium as a whole or specific schools and licensees. Media activity can be at a national level or tailored to the regional market and can be integrated with the campus media department or the sports information department. Clients maintain approval rights over all press releases and stories before they are released.

The External Communications staff also provides CLC clients with additional services such as developing retail cultivation events, assisting with Local Licensee events, bowl and post-season event VIP hosting, and trade show planning.