Brand Protection


The cornerstone of any effective trademark licensing program is brand protection. Since its inception in 1981, CLC's brand protection resources have served as the backbone of our service to clients.

From the early days of collegiate licensing, which saw many lawsuits to establish legal precedent over trademark ownership, through the modern era of licensing, CLC’s brand protection efforts have been unparalleled in the industry.

Today, CLC is the only agency with an in-house legal team that works to resolve compliance and infringement issues involving clients' trademarks. All contract compliance and cease and desist matters are handled by CLC, which alleviates the time and money that many institutions spend on internal and external counsel.

As the market continues to mature and global brand protection challenges continue to evolve in the digital age, CLC will remain committed to providing its clients with industry lending services and experienced personnel to accomplish their goals.