Apparel and Non-Apparel Marketing

At the core of CLC’s marketing services are the Apparel and Non–Apparel Marketing Divisions. The staff in these two divisions is ultimately charged with managing the macro–level business development opportunities for all clients. As such, the Apparel and Non–Apparel Marketing staff is also charged with overseeing the licensing administration process for all Standard Licensees.

The goal of CLC’s Apparel and Non–Apparel Marketing Divisions is to increase overall collegiate merchandise sales generally, and each client’s individual sales, specifically. Every institution has a defined level of market opportunity. For some it is on campus, for others it may be the local community. Some institutions have enough strength to sustain regional or national sales. A partnership with CLC gives each client the best possible opportunity to maximize market potential.