For Immediate Release
Contact Derek Hughes
The Collegiate Licensing Company
(770) 799-3245 or dhughes@clc.com
Greg Trevor
Rutgers University
(732) 932-7084 ext. 623 or gtrevor@ur.rutgers.edu
The Collegiate Licensing Company Signs
Agreement with Rutgers University
“We are extremely honored to partner with Rutgers University,” said Derek Eiler, Managing Director and Senior Vice President of CLC. “We’ve watched the amazing evolution of this great college brand over the years and look forward to continuing to move it in a positive direction.”
The agreement will give Rutgers a greater ability to protect and market its brand through a comprehensive trademark-licensing program customized by CLC, which currently represents nearly 200 collegiate properties. Prior to joining CLC, the University’s trademark licensing program, which was started in 1990, was handled internally.
“The University selected CLC as our agency in order to keep pace with the ever changing landscape of collegiate licensing,” said Kim Manning, Vice President of University Relations, Rutgers University. “CLC has the resources and relationships in place to make an immediate impact in the marketplace for Rutgers.”
Rutgers joins Cincinnati, Connecticut, Georgetown, Louisville, Marquette, Notre Dame, Pitt, Providence, South Florida, Syracuse and Villanova to become the twelfth Big East Conference institution represented by CLC.
ABOUT THE COLLEGIATE LICENSING COMPANY
CLC is a division of IMG College. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
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