Tricia Hornsby
Media Relations Manager
The Collegiate Licensing Company
(404) 455-8926 or thornsby@clc.com
The Collegiate Licensing Company Partners with Lady Fanatics and University Chic To Announce Interactive College Game Day Fashion Contest
ATLANTA, Ga., (April 22, 2010)– The Collegiate Licensing Company, a division of IMG Worldwide, today announced a partnership with Lady Fanatics, a division of Football Fanatics, and University Chic to sponsor a contest crowning one lucky student blogger the title of Top College Fashionista.
The interactive contest encourages other college and/or fashion fans to get involved by voting weekly at http://www.fanaticssweeps.com/NYC for their favorite look styled by each of the five designated bloggers. The bloggers are female college students from all over the country who will showcase their fashion talent by transforming ordinary game day gear into outfits for all occasions.
"We are thrilled to launch this innovative Top College Fashionista contest,” said Christie Garton, President of University Chic Media and Publisher of www.UniversityChic.com. “Our UniversityChic.com blogger contestants love their fashion and they love their schools, and the Top College Fashionista contest truly captures this sentiment. I expect that we'll be seeing more collegiate women's fashion in the future as a result.”
“We are eager to capitalize on the 80 million female fans of college sports, as well as those who simply love college lifestyle as part of their everyday wear,” said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. “Our unique partnership with Lady Fanatics and University Chic is an exceptional opportunity which allows us to effectively target the female audience and promote fashionable officially licensed collegiate products.”
In addition, one lucky voter will be chosen at random to win a trip for two to the country’s fashion capitol – New York City. Sixteen other voters chosen at random will win $100 gift certificates to Lady Fanatics and signed copies of the book U Chic: The College Girl’s Guide to Everything.
The contest runs for four weeks beginning April 21 and ending May 14, 2010. There is no purchase necessary to participate and fans can vote once per week.
“We are excited to be working with CLC and University Chic to help expand awareness of our brand,” said Brian Lemmey, Marketing Director for Football Fanatics. “The women’s category is a growing demographic and largest consumer base as far as purchasing power. We’d love to see the game day look spread into mainstream fashion.”
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
About University Chic
University Chic Media is a multi-platform media and branding company created exclusively for the college-bound and college-aged woman. From their top selling guide to college -- U Chic: The College Girl's Guide to Everything (Sourcebooks 2009) -- to their popular online destination at www.UniversityChic.com, University Chic is the college girl's #1 source for work, play and everything in between.
About Football Fanatics
Founded in 1995, Football Fanatics is a privately-held company headquartered in Jacksonville, Florida that carries the largest selection of officially licensed merchandise from the most trusted brands in sports fan gear such as such as Reebok, Nike, adidas and many others. Football Fanatics has evolved from a small retail store into one of the top internet retailers offering over 140,000 high quality items for over 600 teams across multiple leagues. Additionally, their longtime commitment to value customers first has elevated them to number one rankings at popular customer survey sites including BizRate and Amazon.