The Collegiate Licensing Company Announces Agreement with Perry Ellis International
ATLANTA, Ga., (Jan. 13, 2010) - The Collegiate Licensing Company (CLC) announced today that it has reached an agreement with Perry Ellis International (PEI) in conjunction with PGA TOUR® which allows PEI to offer PGA TOUR apparel with the officially licensed college logos & colors of the colleges represented by CLC.
CLC, a division of IMG Worldwide, is the nation’s leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing brands. It currently represents more than 200 colleges, universities, bowl games and athletic conferences in the U.S.
Oscar Feldenkreis, President & Chief Operating Officer of Perry Ellis International, said, “We are extremely excited about partnering with The Collegiate Licensing Company and expanding with PGA TOUR into a niche market that offers unbelievable potential and new channels of distribution for PEI.”
The new collegiate line will be available throughout the United States at many channels of distribution including department stores, sporting goods stores, college book stores and fan shops, the internet, and catalogs. The initial launch is set for the back-to-school 2010 season and will include performance knit polos for 13 of the top schools. The holiday season will further include fleece, wind wear, jackets and long sleeve performance product. Expansion plans include an additional 50 schools in the first year of the launch.
As part of the agreement with CLC, PEI will support the new college line through marketing partnerships with select PGA TOUR professionals, who will wear apparel bearing logos of their alma mater during competition.
“There has always been a strong connection between golf consumers and the college fan base,” stated Scott Bouyack, Vice President of Apparel Marketing for CLC. “We believe this partnership with PEI will be successful in further extending that connection through innovative retail product, as well as the visibility the products and the collegiate brands will receive from collegiate alumni on the PGA TOUR that participate in the marketing program.”
About Collegiate Licensing Company (CLC)
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD® John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and Jag® for swimwear, and Callaway® and PGA TOUR®, & PING® for golf apparel. Additional information on the Company is available at http://www.pery.com.