For Immediate Release
Contact Derek Hughes
The Collegiate Licensing Company
(770) 799-3245 or dhughes@clc.com
Brian Fulton
Gaylord Hotels Music City Bowl
(615) 743-3133 or bfulton@nashvillesports.com
CLC inks licensing deal with the Gaylord Hotels Music City Bowl
ATLANTA, Ga., (Sept. 24, 2008) - The Collegiate Licensing Company (CLC), an IMG company, has signed an exclusive agency agreement with the Gaylord Hotels Music City Bowl to manage its trademark licensing program.
The agreement will give the Gaylord Hotels Music City Bowl a greater ability to protect and market its brand through a comprehensive trademark-licensing program customized by CLC, which currently represents nearly 200 collegiate properties. Prior to joining CLC, the Bowl’s trademark licensing program was managed internally.
“We are thrilled to be partnered with Gaylord Hotels Music City Bowl,” said Cory Moss, CLC’s Senior Vice President of NCAA and Bowl Properties. “Pitting two of the most powerful Conferences in college football with Nashville (Tenn.) as the backdrop, makes the Gaylord Hotels Music City Bowl a desirable destination for Southeastern Conference (SEC) and Atlantic Coast Conference (ACC) fans during the holiday season.”
“As one of the premier post-season events in college athletics, it’s important to have a strong licensing program in place,” said Scott Ramsey, President and CEO, Gaylord Hotels Music City Bowl. “We’ve partnered with CLC due to their vast knowledge of bowl licensing and the strong relationships they have with manufacturers and retailers alike. CLC will play a major role in building the Music City Bowl brand for years to come.”
The Collegiate Licensing Company is the official licensing agent for the SEC and the ACC, and represents 11 of 12 SEC institutions and 9 of 12 ACC institutions. The Gaylord Hotels Music City Bowl will be played on December 31, 2008.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, please visit clc.com or imgworld.com.
About Gaylord Hotels Music City Bowl
The Gaylord Hotels Music City Bowl (501 c-3 not-for-profit) is an annual post-season collegiate bowl featuring the Southeastern and Atlantic Coast Conferences. This year’s game will be played on Wednesday, December 31, 2008 at 2:30 pm CST at LP Field. Televised nationally to millions of viewers on ESPN, the Bowl is Nashville’s Holiday Tradition. For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.