CLC Partner BU Captures NCAA Men’s Hockey Championship
Championship Merchandise Now Available at Select Retailers
Atlanta, Ga., (April 16, 2009) – The Collegiate Licensing Company (CLC), a division of IMG College, congratulates licensing partner Boston University on its 2009 NCAA Men’s Hockey National Championship.
The championship is BU's fifth NCAA Men's Hockey National Championship and first since 1995. The response from BU fans, alumni, and supporters, driven by a phenomenal comeback victory that will certainly be remembered in sports lore for many years, has been impressive as retailers throughout the region note a steady stream of shoppers seeking BU Hockey National Champions product.
“The response to National Championship product has been overwhelmingly positive,” said Steve Turco, General Manager of BU’s campus bookstore. “Students, faculty, staff, and fans have been excited and eager to show their school spirit by purchasing Terrier merchandise.”
CLC's Retail Marketing and NCAA & Bowl Properties Divisions has been busy managing BU's National Champions program and leveraging it to broaden BU's brand presence throughout the region. The NCAA and BU license four manufacturers to produce NCAA Champions product. Further, CLC regularly supports the efforts of roughly 10 retailers, representing 30 actual locations, to meet the demand for BU product in the Northeast.
"Boston University's premier academics and athletic excellence combine for a strong overall brand that is rising in the eyes of manufacturers, retailers, and consumers alike," said Brian White, CLC's Vice President, University Services. "It has been an honor to represent the licensing rights for such a prestigious university for more than 25 years.”
Due to the popularity of championship merchandise, fans are encouraged to call ahead to ensure product is in stock. Consumers can find BU licensed product at the following Boston-area retailers: Boston University campus bookstore, Modell’s, Lids, and Olympia Sports.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.