Alabama Crimson Tide Wins BCS National Championship
The University of Alabama, CLC’s first university client and partner since 1981, was crowned National Champions in the 2012 Allstate BCS National Championship GameŽ on Monday, January 9. The Crimson Tide defeated the No. 1 ranked Louisiana State University (LSU) Tigers, also a CLC partner, in the game that was held in New Orleans, Louisiana.
It is Alabama’s 14th national title in school history and second in the last three years.
Alabama students, fans, and alumni will want to commemorate the national title with championship product, which is now available as participating retail locations throughout the country, as well as the Internet.
The University of Alabama currently ranks No. 2 in The Collegiate Licensing Company’s ranking of partner institutions. The rankings represent royalties reported July 1, 2010 through June 30, 2011 on collegiate merchandise sold. Alabama currently holds the record for the largest football national champions program in 2009, so this recent National Championship will help to ensure another successful year for the University’s licensing program.
When purchasing product to celebrate the win, fans are encouraged to look for Officially Licensed Collegiate Products.
Tips for consumers purchasing National Championship merchandise…
• All officially licensed merchandise should display the “Officially Licensed Collegiate Products” hologram on the product or hangtag.
• The merchandise should depict BCS logos and marks in a tasteful manner, as distasteful designs are not approved by the BCS or Alabama.
• The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards set in place by the BCS or Alabama.
• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
• All merchandise should have the appropriate trademark designations (i.e. TM,) next to a specific name or design.
Congratulations, Alabama!