Mitchell & Ness Obtains Licensing Agreement to Produce Nostalgic Collegiate Apparel
Mitchell & Ness Nostalgia Company has signed a licensing agreement with The Collegiate Licensing Company (CLC) to design, manufacture and market nostalgic collegiate sportswear. Currently the agreement includes the University of Colorado, University of Miami, University of Notre Dame, Penn State University, Syracuse University, and the University of Wisconsin. Additional schools such as the University of Michigan, University of Oklahoma, and Duke University are expected to join the agreement as well.
Mitchell & Ness will produce high quality, historically inspired outerwear, to include wool varsity jackets and track style warm-ups featuring vintage collegiate logos. “These schools have rich histories and proud alumni, and we are excited to tell the stories of their school spirit and sports traditions in the same way that we keep the history of the professional sports leagues alive through nostalgic uniforms,” states Peter Capolino, President of Mitchell & Ness.
The apparel will be sold at official Mitchell & Ness retailers throughout the country, through university bookstores and online at www.mitchellandness.com, beginning in Holiday 2005. “Mitchell & Ness has become one of the most respected brands in the sports licensing business, and CLC is excited to welcome it into the college market,” said Scott Bouyack, CLC’s Vice President of apparel marketing. “We believe Mitchell & Ness will bring a new type of product and new tier of distribution to our business that will be positively received by college consumers.”
About Mitchell & Ness:
Founded in 1904, Mitchell & Ness Nostalgia Co. is known worldwide as the pioneer of authentic throwback sportswear. As an exclusive licensee with the NBA, NFL, NHL, and MLB, Mitchell & Ness offers four signature collections featuring over 1600 players, plus authentic-inspired and branded collections. Headquartered in Philadelphia, PA, Mitchell & Ness has been “Defining Authentic” for over 100 years. For more information, visit www.mitchellandness.com.