Thursday, August 17, 2017
SOUTHERN ILLINOIS UNIVERSITY EXTENDS PARTNERSHIP WITH IMG COLLEGE LICENSING
ATLANTA, GA (August 17, 2017) – IMG College Licensing today announced a multi-year extension of its partnership agreement with Southern Illinois University (SIU) to continue managing the school’s trademark licensing program. Southern Illinois and IMG College Licensing, who have partnered since 1985, have signed a five-year agreement that will run through 2022.
The partnership will give SIU continued access to IMG College Licensing’s leading brand protection, management and development services through a comprehensive trademark licensing program customized by IMG. In addition, SIU will continue to benefit from IMG College Licensing’s proven licensing services, which allow it to contract with best-in-class licensees that will advance its goals and marketplace position.
“IMG College Licensing has been a committed partner as we work to grow the SIU brand and deliver top-quality products to our passionate fan base,” said Mark Scally, SIU’s Deputy Athletic Director & CFO. “We look forward to continuing to utilize IMG College Licensing’s expert staff and industry-leading program management tools to expand the SIU brand at retail across the state of Illinois and beyond.”
IMG College Licensing has leveraged its relationships with key retailers to increase product selection and retail distribution of Saluki merchandise. Since 2012, the number of unique retailers carrying SIU merchandise has increased by 84%. SIU’s top-selling product categories include t-shirts, fleece items, men’s fashion apparel, and performance wear.
“We are excited to extend our partnership with SIU to proactively license and market its brand,” said Cory Moss, SVP and Managing Director, CLC. “Our IMG College Licensing team is dedicated to delivering new opportunities and solutions for SIU to connect to consumers across the country.”
Southern Illinois is among four other top institutions in the state of Illinois that are also represented by IMG College Licensing, including Eastern Illinois University, Northwestern University, Illinois State University and University of Illinois.
IMG College Licensing currently represents nearly 200 colleges, universities, bowl games, and athletic conferences in the $4.55 billion collegiate licensed segment of the retail market.
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About Southern Illinois University
Southern Illinois is a member of the Missouri Valley Conference and sponsors 16 intercollegiate sports programs. SIU is best known for its strong basketball tradition that dates back to Walt Frazier, who led the Salukis to a national championship in 1967. Saluki Basketball has appeared in 10 NCAA Tournaments, including six straight from 2002-07. The Football program also has a storied tradition that includes a national championship in 1983, plus seven-straight playoff appearances from 2003-09. Famous football alums include quarterback Jim Hart, running back Brandon Jacobs and linebacker Bart Scott. The Baseball program has produced 24 Major League Baseball players and made five College World Series appearances. The Softball program has made 10 NCAA Tournament appearances, including five straight from 2003-07. The Track & Field program has been a national powerhouse for more than 50 years, producing 163 All-Americans, 29 Olympians and 19 NCAA Champions. Academically, Saluki Athletics leads the MVC with 93 Academic All-Americans all-time.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.
Contact: Mike Scanlan, IMG, (216) 436-3544, email@example.com