Monday, August 07, 2017
IMG College Licensing Extends Partnership with University of Colorado Campuses
ATLANTA, GA (August 7, 2017) – IMG College Licensing today announced a five-year extension of its global partnership with the University of Colorado to continue managing the university’s successful trademark licensing program, which includes its other campuses at University of Colorado Denver, University of Colorado Colorado Springs (UCCS), and the University of Colorado Anschutz Medical Campus.
Since IMG College Licensing began its partnership with Colorado in 2001, the school’s licensing program revenues have increased nearly 91%.
“Our goal is to ensure the University of Colorado is a top brand at retail, and we believe IMG College Licensing is the right partner to continue helping make that happen,” said J. T. Galloway, Assistant Athletic Director for Trademark Licensing at Colorado. “After reviewing competitive bids, we believe IMG College Licensing’s vision for the future of the Colorado brand and the resources they bring to the University will best-position us for future brand and revenue growth.”
The Colorado licensing program is coming off its third consecutive year of record royalties, with the university’s officially licensed product now sold by more than 952 retailers. The university has achieved greater retail distribution in part by participating in key retail initiatives developed by IMG College Licensing, including two recent programs at Target and Kohl’s, as well as IMG College Licensing’s exclusive national brand platforms: College Colors Day, Rock Your Colors and Holiday Cheer Section.
In addition to the success achieved at the Boulder campus, royalties for UCCS have grown 16% in the last two years, while the University of Colorado Denver experienced nearly 10% royalty growth over the past fiscal year.
“We are committed to delivering unbeatable services and innovative programs to Colorado, and we are thrilled the university is renewing our partnership,” said Cory Moss, SVP and Managing Director, IMG College Licensing. “The university is actively engaged in developing a strategic approach to managing its brand, and we look forward to continuing to leverage those initiatives as we connect fans to the Colorado brand.”
As the leading collegiate licensing agency in the U.S., IMG College Licensing currently represents nearly 200 collegiate institutions, including top universities and athletic conferences, 30 bowl games, the NCAA, the College Football Playoff, and the Heisman Trophy.
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The University of Colorado is a member of the Pac-12 Conference and sponsors 17 intercollegiate sports on the Division I level: seven men’s sports—basketball, cross country, football, golf, indoor track, outdoor track and skiing, and 10 women’s sports-- basketball, cross country, golf, indoor track, lacrosse, outdoor track, skiing, soccer, tennis and volleyball. CU has won 28 national championships in its athletic history, and its sports teams are known as the “Buffaloes,” with one of the nation’s most popular live mascots in Ralphie. The Boulder campus is located at the “foot of the Flatirons,” just 25 miles northwest of Denver, and has over 32,000 students.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.