Monday, August 12, 2013
ATLANTA, Ga., (August 12, 2013) – Collegiate Licensing Company, LLC (CLC), an affiliate of IMG College, today announced its annual list of top-selling institutions and manufacturers. These rankings represent royalties reported July 1, 2012 through June 30, 2013 on all collegiate merchandise sold on behalf of CLC-represented institutions.
The retail marketplace for college licensed merchandise in 2012 was estimated at $4.62 billion. Royalties generated from the sale of officially licensed collegiate products go back to the institutions to support various student and campus endeavors, therefore it is important for consumers to ensure the merchandise they purchase is officially licensed.
“CLC is proud to work on behalf of our partner institutions to connect the more than 173 million passionate college fans to the brands they love,” said Cory Moss, Senior VP and Managing Director of CLC. “Licensed merchandise provides fans an outward expression of their college traditions and spirit. As we kick off another school year, we look forward to assisting our partner institutions in expanding their brand protection, management, and development initiatives to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.
Notes of interest:
This marked the eighth consecutive year The University of Texas at Austin ranked No. 1 in CLC’s fiscal year-end rankings.
The University of Louisville moved from No. 32 to No. 25 due in part to the success of its basketball National Championship licensing program.
Amongst top-20 institutions, Texas A&M University jumped from No. 19 to No. 12, due in part to its athletic success and the excitement of moving to a new conference. The University of Arkansas gained four positions to finish the year in CLC’s top-10 rankings for the first time since becoming a CLC partner institution in 1988.
NIKE USA Inc. has been the No. 1 collegiate apparel licensee for two consecutive years. Excluding the 2009-10 and 2010-11 fiscal years, NIKE USA Inc. has held the position of top apparel licensee since 1999.
EA Sports has maintained its No.1 status among non-apparel licensees since Q3 of 2003.
Top local licensee Kentucky Wholesale Inc., an apparel manufacturer, produces officially licensed product for the University of Kentucky and the University of Louisville.
Top apparel categories for 2012-13 included T-shirts, women’s apparel, fleece, and headwear.
Top non-apparel categories included video games, housewares, domestics, and sports equipment.
(1.) The University of Texas at Austin (2.) The University of Alabama (3.) University of Notre Dame (4.) The University of Michigan (5.) University of Kentucky (6.) Louisiana State University (7.) University of Florida (8.) University of Georgia (9.) University of North Carolina (10.) The University of Arkansas, Fayetteville (11.) The University of Oklahoma (12.) Texas A&M University (13.) University of Wisconsin (14.) University of Nebraska (15.) University of Tennessee (16.) University of South Carolina (17.) West Virginia University (18.) Auburn University (19.) The Pennsylvania State University (20.) University of Missouri (21.) Florida State University (22.) The University of Kansas (23.) Oklahoma State University (24.) Clemson University (25.) University of Louisville (26.) Texas Tech University (27.) Virginia Tech (28.) University of Illinois (29.) The University of Arizona (30.) Arizona State University (31.) Syracuse University (32.) UCLA (33.) University of Washington (34.) Duke University (35.) Purdue University (36.) University of Utah (37.) University of Miami (38.) Boise State University (39.) Oregon State University (40.) University of Minnesota (41.) University of California, Berkeley (42.) Stanford University (43.) Washington State University (44.) The University of Mississippi (45.) University of Maryland (46.) Texas Christian University (47.) The University of Virginia (48.) University of Cincinnati (49.) Brigham Young University (50.) University of Colorado (51.) Georgia Institute of Technology (52.) University of Pittsburgh (53.) University of Conneticut (54.) East Carolina University (55.) University of Montana (56.) Boston College (57.) State University of New Jersey (58.) Vanderbilt University (59.) Georgetown University (60.) U.S. Military Academy (61.) University of Central Florida (62.) University of Wyoming (63.) University of South Florida (64.) University of Nevada (65.) University of New Mexico (66.) The University of Memphis (67.) Northwestern University (68.) Texas State University- San Marcos (69.) Fresno State (70.) Louisiana at Lafayette (71.) Colorado State University (72.) Marshall University (73.) Gonzaga University (74.) James Madison University (75.) Montana State University
Top-25 Non-Apparel Licensees
(1.) EA Sports (2.) Wilson Sporting Goods Co. (3.) The Northwest Company LLC (4.) Teams Beans (5.) Commemorative Brands Inc. dba Balfour (6.) Tervis Tumbler Company (7.) Logo Chiar Inc.(8.) Fabrique Innovations Inc.dba Sykel (9.) Wincraft Inc (10.) Herff Jones Inc. (11.) Jenkins Enterprises (12.) Rico Industries/ Tag Express (13.) Evergreen Enterprises of Virginia LLC (14.) Upper Deck Company Inc (15.) Rawling Sporting Goods (16.) Renaissance Imports (17.) Jostens Inc. (18.) Spirit Products Ltd./MA (19.) Concept One Accessories (20.) Thirty-One Gifts LLC (21.) Russell Stover Candies (22.) Scentsy Inc. (23.) Boelter Brands LLC (24.) The Memory Comapny (25.) Stockdale
Top-25 Apparel Licensees
(1.) NIKE USA Inc. (2.) Knights Apparel Inc. (3.) Gear for Sports (4.) Sports Licensed Division of the adidas Group (5.) Top of the World (6.) Colosseum Athletics Corporation (7.) Outerstuff Ltd. (8.) Twins Enterprise Inc. (9.) College Concepts LLC (10.) VF Imagewear Inc (Section by Majestic) (11.) Haddad Brands. (12.) Russell Brands LLC (13.) J. America (14.) 5th & Ocean Clothing LLC (15.) MJ Soffe LLC (16.) JanSport division of VF Outdoor Inc. (17.) Lakeshirts Inc. dba Blue 84 (18.) T-Shirt International Inc. (19.) New Era Cap Co. Inc (20.) Columbia Sportswear (21.) New Agenda (22.) Tailgate Clothing Co. dba T-University (23.) New World Graphics (24.) Cutter & Buck) (25.) Zephyr Graf-X
Top-25 Local Licensees
(1.) Kentucky Wholesale Inc. (2.) Tuskwear LLC (3.) University Co-Operative Society Inc (4.) J & W Interest Inc. (5.) Cloisonne Herilooms (6.) A-Game Apparel (7.) Bear Basics (8.) Anton Sport (9.) Jcs Enterprises Inc. (10.) Graphic Industries (11.) Goldden Corp. (12.) Houndstooth Clothing Co. (AR) (13.) R&S Impressions (14.) Tiger Town Graphics (15.) A-Affordable Designs (16.) Landmark Graphics (17.) Campus Collection (18.) Campus Corner (19.) Collegiate Pride (PA) (20.) Elephant Wear LLC (21.) Monster T-shirts LLC (22.) Toomey (23.) Kimmel Athletic Supply (24.) Hoel in the Roof Marketing (25.) Corporate Identity
For more information, contact:
Media Relations Manager
The Collegiate Licensing Company
(770) 618-8418; or email@example.com
About Collegiate Licensing Company, (CLC) LLC
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development.