Tuesday, August 27, 2013
ATLANTA, Ga. (August 27, 2013) - As America goes back to school—and kicks off the 2013 college football season—College Colors Day on Friday, August 30 is an exciting time for the nation’s 190 million passionate college sports fans to wear their school’s colors and show spirit for their favorite college team.
As college football surges in popularity, College Colors Day, in partnership with NCAA football, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, August 30. In 2012, 49 million fans attended college football games, which more than doubles the largest season-long total live attendance of the next most popular sport. Additionally, a college football game was the most-watched sporting event on cable television in 2012, and college games were the number one or number two rated Saturday primetime program for 14 consecutive weeks in the 2012 season.
This year, College Colors Day is bigger than ever with more than 200 universities, the NCAA, thousands of stores representing the nation’s top retailers participating in events and promotions to provide fans all the gear they need to show their college spirit. College Colors Day also includes a marketing partnership with ACM Awards’ Entertainer of the Year, Luke Bryan, as the face of College Colors Day. Top college stores across the US will include a retail display featuring Luke Bryan throughout the month to get students excited and further aware of College Colors Day.
The collegiate fan base is the largest, most affluent, and the most well-educated in all of sports. Collegiate licensed merchandise generated nearly $4.62 billion in retail sales in 2012, with royalties from the merchandise going back to colleges to support scholarships and campus development programs.
“There’s no better feeling than the anticipation and excitement surrounding the start of a new football season and College Colors Day is a fun way to celebrate that,” said Catherine Gammon, Senior Vice President of Brand Development for the Collegiate Licensing Company, LLC. “College fans across the country are encouraged to show support for their favorite college or university by wearing their college gear to work, school, or play on Friday.”
There are several ways college fans can get involved including:
• Corporate Tailgate Sweepstakes– Companies that register online at collegecolorsday.com to participate will be automatically registered for a chance to win one of two $500 gift cards towards an office tailgate party.
• Classroom Sweepstakes–Teachers who register their classroom or school to participate in College Colors Day will be automatically entered into the grand prize drawings in which two winners will be awarded $500 American Express gift cards.
• College Colors Day Spirit Cup competition on Facebook– College fans are encouraged to pledge for their favorite college or university. After placing a pledge, fans will have the opportunity to win prizes and discounts through an instant win game, view and submit photos to the College Colors Day fan photo gallery, and download a custom Facebook cover photo promoting their school for College Colors Day.
The annual College Colors Day celebration is organized by Collegiate Licensing Company, LLC (CLC), an affiliate of IMG College. To join the excitement, tag your posts on Facebook, Instagram, Pinterest, and Twitter with #collegecolors, and visit www.collegecolorsday.com or www.facebook.com/collegecolorsday.
For more information, contact:
Media Relations Manager
Collegiate Licensing Company, LLC
(770) 618-8418; or firstname.lastname@example.org
About Collegiate Licensing Company, LLC (CLC)
CLC is a division of global sports and entertainment company IMG and the licensing affiliate of IMG College. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.