CLC offers four license types to meet the needs of manufacturers and collegiate institutions. It is important that all applicants identify a desired license type and select it within the CLC License Application. Each license type is described below:
CLC License Types - Quick Reference Guide
INTERNAL CAMPUS SUPPLIER
The Internal Campus Supplier License allows a company to produce merchandise bearing the trademarks of collegiate institutions for university departments and related entities for internal consumption only. Sales must be categorized as royalty exempt by the individual institution. Sales to university bookstores, alumni associations, student groups, and/or other university entities not included on the approved distribution list are not permitted. In addition, internal campus suppliers cannot sell to any entity if the product will be resold and/or used for promotional purposes (gift-with-purchase) or fundraising. The Internal Campus Supplier license requires a separate application, which is available for download from this site. This license type is the most expeditious and least costly to pursue, but there are strict limitations on distribution.
The Local License is for companies that desire to obtain a license with an institution located in their immediate in-state marketplace. This license type may better suit companies that do not believe they can qualify for a Standard License but believe they can demonstrate sales success for in-state institutions. Local licensees may only apply for three institutions or less with the initial application but can ultimately become licensed for up to five institutions within the same state as their business location. CLC highly recommends that companies only apply for institutions that they are prepared to maximize in the near future. Local licensees are permitted to sell product to institutions and their departments, retailers, and directly to consumers. This license type is the next easiest type to pursue, but the costs are higher and geographic restrictions do exist.
Many companies initially become licensed as local licensees because they lack experience in the collegiate segment of the retail market. The Local License offers new/unproven companies the opportunity to establish distribution and sales without incurring the added costs, requirements, and elevated scrutiny of the Standard License.
It is very rare for local licensees to elevate to standard licensees without outstanding success in sales and distribution. Each year, less than 2% of all local licensees are accepted by institutions to become standard licensees. A local licensee must be licensed for one full year before being considered for a Standard License. History has shown that many local licensees attempt to grow their business by immediately requesting schools beyond the initial limit of five nearby institutions, so please make note of the one-year requirement in determining which type of license to pursue.
The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market. The Standard License is usually not for first-time applicants or companies without well-established marketing plans, existing product distribution, and/or a solid financial history of selling licensed products. CLC highly recommends that Standard License applicants provide as much detailed information as possible in their application to improve the likelihood of acceptance by the institutions. This is the most challenging and expensive type of license to pursue.
These are special licenses for companies that wish to obtain rights to use the trademarks of the NCAA, bowl games, athletic conferences, or special event for use on licensed merchandise, either alone or in conjunction with an institution’s trademarks. Licensing rights to these properties can be more expensive to obtain, depending on the event and the extent of the rights and product categories.