Nearly 200 collegiate institutions throughout the United States have entrusted CLC to assist in the management of their trademark licensing programs. CLC is proud to offer its collegiate partners industry-leading services in brand management, brand protection, and brand development. As such, CLC serves as a conduit in managing the application process and makes recommendations to each institution about the viability of each applicant. However, the ultimate decision maker on all new applicants is the individual institution. The more thorough the application and proposed plans for marketing the collegiate product, the greater the likelihood that a company will receive a favorable response from the institutions.
Companies wishing to produce merchandise bearing the trademarks of collegiate institutions represented by CLC for retail sale or internal/campus consumption must obtain a license.
If a company is unsure of the viability of a license request or product or the level of demand for a product in the collegiate segment of the retail marketplace, CLC highly recommends participation in the New Product Inquiry process. To participate, simply complete the New Product Inquiry Form enclosed in the application packet available for download on this site and send it to CLC. CLC will provide honest feedback as to the likelihood of obtaining a license in the respective product category, sales potential, as well as a recommended license type if it is determined that the product is a viable concept. There is no cost or obligation for this service.
CLC encourages any company interested in obtaining a collegiate license to review the information contained in this section of the website in order to gain a better understanding of the application process, the type of license that makes sense, and the commitment/resources necessary to obtain approval from partner institutions. After review of the licensing considerations presented here, an application can be downloaded for evaluation and completion for submission to CLC.